Pg. 170

I think the one think that stands out the post towards genered identities, is the context and medium chosen for the two peices. I think a lot of times these two things are what is focused on when advertising something to a certain audience. The two photos are very clear cut and clean. This is directed towards men because of that i think. Men are seen as wanting things simple and direct, and thats what is shown on the two photos. The top one has a man's arm obviously because of the strength in it and the lettering is very clean. The second one is about science and an explotion behind it, things very hard and strong. These are all ideas that are drained into peoples head in our society since youth, so certain images that are seen can easily be represented in certain way to males or females, or others. This makes it hard for people who want to be different or can't help but to be different. And our ideas may be different from another cultures where they can take these two photos and think of something totally different or identitfy them in different ways.