I guess I'd have to say that in terms of media reftecting popular tastes vs. media producing them I think it goes both ways. I feel that media is a capitolists take on popular taste. I think it's kind of cycle where we have or popular tastes for what is popular in the media but then something that was created by us becomes popular and corporations see the money making capabilities of whatever it is so they buy it, repackage it, and give it to us so that they can benefit until a new popular taste emerges. I also believe that the peoples popular tastes are influenced by the medias representation of what is already popular. I think some of deals with the population of people whose personalities are very passive. They laugh at what everyone else laughs at and are excited by what everyone else get excited over. These people are conformers and even though this might be stretching a bit I do personally feel that they are an important instrument in controling what is popular.