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It seems like these ads try to provoke many levels of thought and of advertising itself. The first ad of the Vodka was the ad that interested me the most. Everyone knows that alcohol is bad for your body. We are taught from a very young age about the dangers related to drinking, and how it begins to affect your life, and even shape our relationships from a very young age. This substance is such an enigma to me, in the sense that it is hard for me to look at alcohol in only one way, because through ads like the common Absolut Vodka ads, and Budweiser ads, this and through so many other venues in life, alcohol/drinking is presented in a very different way. How can this seemingly dangerous substance, be so accepted in mainstream society. Who stands for that? I always wondered that. Alcohol seems like the drug that was just able to slip through. I think this is a sort of cultural phenomenon, and the ad, in my opinion does a very good job in helping put alcohol in its rightful place, because after all, it plays a role in the deaths of thousands of people every year. Using courtroom terms, in a murder case, alcohol could/would be an accessory before the fact, directly linking it assisting whatever murder was thereafter related. This ad brings a more blunt and honest side of the effects of alcohol back to the table. As Shakespeare says in the quote underneath the bottle, "The drink provokes the desire, but takes away the performance" I think we can all agree on this one. It is just harder for some rather than others to face this reality. How has the acceptability of drinking found its way in to our society. Why? It seems that there is no ending it now, considering the millions of alcoholics in this country, and just how pervasive and always present the effects of drinking, both seemingly positive and negative at the same time. This is a cultural phenomenon that I would be very eager to do some more research into.